I adidas

Virtual canyon

adidas terrex™ was developed with the special demands in mind for the combined extreme sports disciplines Bike–Run–Climb–Fly. A stylized mountain backdrop acts as a centerpiece of the adidas showcase at the OutDoor exhibition and forms the context for the collection’s presentation. A medial horizon with dynamically oscillating topographies showcases the terrex™ disciplines from the perspective of the athletes.


Concept development and creative direction for the adidas terrex™ showcase at the OutDoor exhibition.


Client: adidas
Agency: Mutabor
Animation: Jorinna Studio
Sound DesignNikolai von Sallwitz

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