I Audi

IAA 2009

Touch tomorrow.

Sculptural architecture defines the Audi brand space. A fleet of vehicles streams past the center in a long, dynamic curve. A massive gateway draws visitors’ attention to the monumental highlight stage, introducing the Audi e-tron quattro concept with a special highlight film. An adjoining experience space with interactive exhibits provides comprehensive in-depth technology insights.

C The heart of Audi

C Audi technology park

C Architecture

C Audi e-tron highlight film



Creative lead (communication) and media concept for the Audi showcase at the 2009 international motor show in Frankfurt.


Agency: Mutabor
Architecture: Schmidhuber
Animation: TLMN
Sounddesign: Bauhouse
Digitalism: MESO, madhat
Photography: Andreas Keller

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