I BMW
Vision ConnectedDrive

Kinetic media installation

BMW Connected Drive intelligently links driver, vehicle and environment. Two specially designed showcars with different colored light guides were embedded in a kinetic media installation at the Geneva Motor Show and turned the virtual driving assistance visible.

Q

A show car that depicts the three function scenarios of BMW ConnectedDrive by using light guides.

A film that explains the complex interactions between the vehicle and its environment.

A kinetic LED wall which makes it possible to switch between two different cinematic perspectives.

Contribution

Concept development and implementation in close
collaboration with the BMW Design team.

Credits

Client: BMW AG
Agency: Mutabor

Credits BMW

Team BMW Vision Connected Drive: Henning Diederic, Dr Eckhard Steinmeier, Marc Girard, Jürgen Schröder, Gerhard Schindlegger, Domagoj Dukec
Project Management BMW Group: Dr Marcel Kranz, Nadine Philipp

Credits Mutabor

Concept and Creative Direction: Axel Domke, Johannes Plass
Client Service Management: Annette König, Anja Neumann
Architecture: Oliver Dering, Timo Müller, Holger Schardt
Design: Malte Frischemeier, Martin Oberhäuser
Sound Design: Supreme Music
3D Artists: Dennis Becker, Andreas Schradin, Johannes Schmitz
2D Artists: Myrna Kinnman, Johannes Kollender, Lo Lacono, Christian Steuler, Kay Tennemann
Compositing: Daniel Hummer, Chris Islandar
Car LED Stripe Animation: Aix Sponza
Editing: Sabine Panek

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