I Audi

Design/Miami 2014

The force within.

Since 2006 Audi has commissioned installations by international designers and architects underlining the brand’s commitment of fostering design. At Design/Miami 2014, the brand focusses on it´s very own Marc Lichte, Head of Audi Design.

A show car introduces a new and visionary dimension of quattro® that marks the dawn of a new design era. Derived from the dynamic of balance and shaped by the power of proportion, heritage and future merge into an automotive sculpture with focus on the center.

The concept is translated into a monolithic installation — inspired by the idea of traditional Zen gardening. A concentric force unfolds from the center and carves its way into an abstract landscape.

The force within.

Contribution

Concept development and creative direction.

Credits

Client: Audi AG
Agency: Mutabor


Team Mutabor: Oliver Dering, Gerd Hermes, Timo Müller, André Nakonz