I Global Brand Design

For more than 40 years, GORE-TEX® has enabled people around the globe to leave their comfort zones.

With GORE-TEX® INFINIUM™ the brand introduces a new era of performance apparel going beyond waterproofness launching Fall 2018.

Contribution

Concept development, strategic escort and identity design.

Credits

Client: GORE-TEX®
Agency: Heye (DDB Worldwide)

Gore-Tex: Achim Ewers zum Rode, Claudia Sass, Richard Somps

Heye: Thorsten Adenauer, Tobias Bundt, Gabriel Doell, Leopold Goetz, Andreas Heuschneider, Moritz Kiechle, Jasmin Seitel, Caroline Vanhufflen, Sophie Warmke, Amadeus Weineck

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