Brand identity and packaging for the wine merchant business of an unconventional thinker, the disputatious sommelier Jan P. Marxen. A missionary where wine is concerned.
Interviews conducted with him in person were the starting point for the minimalistic creation, which elevates content over form.
Kiel’s maritime setting provided the inspiration for Marxen’s first champagne edition: champagne for naming ships.
The bottle comes with a rope and a leaflet containing directions for ship-naming ceremonies.
Concept and Identity Design.
Client: J.P. Marxen
Creative Direction: Axel Domke, Heinrich Paravicini
Truth & Wisdom: J.P. Marxen
Design: Axel Domke, Nils Zimmermann, Julian Zimmermann
Production: Susanne Weber, Luciano Tezzele