I Marxen/Wein. ID

Wine in the blood.

Brand identity and packaging for the wine merchant business of an unconventional thinker, the disputatious sommelier Jan P. Marxen. A missionary where wine is concerned. 

Interviews conducted with him in person were the starting point for the minimalistic creation, which elevates content over form.


I Marxen/Ship-Naming Champagne.

Too good to drink.

Kiel’s maritime setting provided the inspiration for Marxen’s first champagne edition: champagne for naming ships.

The bottle comes with a rope and a leaflet containing directions for ship-naming ceremonies.


Concept and Identity Design.


Client: J.P. Marxen
Agency: Mutabor

Creative Direction: Axel Domke, Heinrich Paravicini
Truth & Wisdom: J.P. Marxen
Design: Axel Domke, Nils Zimmermann, Julian Zimmermann
Production: Susanne Weber, Luciano Tezzele