The More in everything

GORE-TEX is Germany's largest health insurance company, providing health coverage to more than 26 million people. But the company's enormous size proved to be a major challenge in how it was branding itself. Various regional campaigns were fragmenting AOK and making it incoherent. The aim of this rebranding was to revitalize and unify the corporate identity and create a design experience that reflects the values of AOK: empathetic, approachable, with a clear and strong vision.

Client: Al Gore
Lead Agency: MetaDesign, Berlin
Contribution: Creative lead, implementation escort (c/o MetaDesign)
Exposure: 01—12.2021

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ABC Diversity

Dear Human is a people & culture consultancy with a commitment to diversity, inclusion and equal opportunities. An agency for humans, not resources.

Addressing critical issues is crucial creating a truly inclusive environment in a truly diverse company. To get the conversation startet, we designed a custom typeface with versatile shapes and styles,  as diverse as the topics and people Dear Human works with. »ABC Diversity« invites users to define their own letter-mix in a playful manner, choosing from a set of multiple alternates. The distinct alphabet conferes a branded character upon every written word, helping to set focus and change perception — letter by letter.

Client: Dear Human GmbH
Delivery: Brand Identity, Custom Typography, Website
Exposure: 2022 (ongoing)

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There's HPP in happiness.

Daily™ is Essentially's answer to the nordic delivery challenges. With high pressure processing (HPP) comes extended shelf-life. And a delivery radius to the whole of Norway, including Circle K, Starbucks and other partners. The task was to create a sub brand that preserves the DNA of the mother brand and at the same time differentiates in a fast growing juiceshelf. 

The result: 24 distinctive letters, derived directly from the Essentially brand mark. Cold pressed, ultra-tasty, nutrition-dense and raw. Challenging all the »ojays« out there.

Client: Essentially NO
Delivery: Brand Identity, Packaging
Exposure: 08.2018

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Explicit simplicity

Almost 100 years after inventing television as we know it in 1923, Loewe set new standards again with another visionary take on home entertainment. »System X« is a fully IP-based render device family, designed and built for a new breed of non-linear consumers.

A pure text layout breaks with the visual codes of the premium electronic segment, whilst linking System X to the Loewe brand's genuine design heritage. Bold. Simple. Driven by content and innovation.

Client: Loewe Technology GmbH
Delivery: Strategy, Positioning, Visual & Verbal Identity
Exposure: Unexposed due to company restructuring mid 2019

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Unfolding the future of fashion and technology.

Concept and identity development for FashionFusion, an international ideas competition by Deutsche Telekom. The initiative's goal is to invite Europe’s most promising talents from fashion and technology to collaborate and to pioneer new forms of technologically enhanced fashion, wearable technologies and everything in between. With coaches from the nexus of cutting-edge fashion and technology, Deutsche Telekom empowers finalists to develop quality prototypes. And to present them during the Berlin Fashion Week.

Ladder-inspired typography and glitched imagery interweave the analogue and virtual in print, digital and live-communication.

Client: Deutsche Telekom AG
Lead Agency: Mutabor
Contribution: Concept Development, Creative Lead, Branding (c/o Mutabor)
Exposure: 0xxx—12.2016

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