I Global Brand Design
For more than 40 years, GORE-TEX® has enabled people around the globe to leave their comfort zones.
With GORE-TEX® INFINIUM™ the brand introduces a new era of performance apparel going beyond waterproofness launching Fall 2018.
The More Concept.
In future »Experience more.« will be more than a tagline. The company’s never-resting approach is transferred into a dynamic identity with individual expressions.
The more in everything.
The iconic brand diamond acts as a nucleus of all applications as well as a unifying and amplifying element setting focus on product, promise and performance across media.
More soon.
GORE-TEX® INFINIUM™ products will be available in selected retail stores in Fall 2018.
Contribution
Concept development, strategic escort and identity design.
Credits
Client: GORE-TEX®
Agency: Heye (DDB Worldwide)
Gore-Tex: Achim Ewers zum Rode, Claudia Sass, Richard Somps
Heye: Thorsten Adenauer, Tobias Bundt, Gabriel Doell, Leopold Goetz, Andreas Heuschneider, Moritz Kiechle, Jasmin Seitel, Caroline Vanhufflen, Sophie Warmke, Amadeus Weineck
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